Construction Today - September/October 2012 - (Page 10)

BEST PRACTICES THE RIGHT MODEL Turning a house into a desirable home is a vital part of the sales process. BY ROBYN BREECE N 10 o matter how functional a floor plan or impressive the curb appeal, the key to selling a newly built home is inspiring families to picture themselves living in it and loving it. Homebuilders simply can’t do that the way we used to. Gone are the days of empty or sparsely decorated model homes that showed the house as a blank canvas full of possibilities. The truth is, people simply don’t relate to empty homes. Seeing that blank, empty space doesn’t just leave them uninspired – it can actually leave them feeling cold and unwelcome. The last thing new homebuilders want is for customers to view their product as a “house.” They want potential homebuyers to see the models as a “home,” places where families want to live. That’s why turning the house into a desirable home that captures the imagination of the homebuyer is just as important as any other part of the sales process. With that said, expert staging is vital. In order to succeed, staging has to be done to some degree. Some builders might choose to stick to tight budgets and strict deadlines, while others will throw caution to the wind and furnish the home with the latest trends in CONSTRUCTION-TODAY.COM SEPTEMBER/OCTOBER 2012 http://www.CONSTRUCTION-TODAY.COM

Table of Contents for the Digital Edition of Construction Today - September/October 2012

Construction Today - September/October 2012
Construction Law
Green Construction
Best Practices
Lighting Technology
HDC Development Cos.
NorthPoint Development
Cornish & Carey Commercial Newmark Knight Frank – Moffett Towers
Demar Plumbing Corp.
Howard S. Wright – Tony Nelssen Equestrian Center
Rommel Cos.
NOW Specialties Inc.
NOW Specialties Inc.
Sioux Chief Manufacturing Co.
Victor International
Starwood Land Ventures
LaValley Building Supply
Congress Construction
McCormack Baron Salazar Inc.
Related California – The Village at Santa Monica
Ricco Construction
Taisei Construction Corp.
WPM Construction
WPM Construction – WR Sage West Apartments
Flagger Force
Miami International Airport – North Terminal improvements
Graham Construction and Engineering – Wastewater Treatment Plant Upgrade
Hydrema US Inc.
CARCON Industries
Dennis’ 7 Dees
G.W. Peoples Contracting Co. Inc.
International Airport Development Co. Ltd. – Argyle International Airport
TL Wallace Construction Inc.
TL Wallace Construction Inc.
Morrison Hershfield – Newfoundland
APEX Block Corp.
Teqton Inc. U.S.
Dakota Transload
Empyrean Services
West Side Tractor Sales Co.
U.S. General Services Administration/VCC – FBI field building
Kohler Ronan LLC
Turner Construction – Martin Army Community Hospital
Last Look

Construction Today - September/October 2012