Construction Today - Volume 16, Issue 2 - 61
'One of the key goals is to make our
solution easy to use.'
Now a Michelin Group Company
NexTraq's reputation as a leading provider
of GPS fleet and mobile workforce management solutions made it an attractive target
for companies wanting to expand their
capabilities in an increasingly data-driven
market. In summer 2017, Michelin North
America purchased NexTraq, previously
a subsidiary of FLEETCOR Technologies.
The move was a strategic acquisition to
accelerate Michelin's growth in telematics
and strengthen its competitiveness in fleet
management technology and services.
The technical resources Michelin
provides give NexTraq the capability to
focus more on developing new solutions
for its customers, but the parent company
also positively influences the direction of
NexTraq's products. Because it interacts with
customers on a daily basis, the tire manufacturer can filter user feedback into useful
insights that inform NexTraq's solutions.
The relationship with Michelin will enable
NexTraq to promote even more solutions
centered on one of the biggest challenges
facing fleet managers: driver safety. "Driver
safety on the whole is very important from
a NexTraq perspective. Michelin is really big
on safety," Sharma says.
The same system that reports a vehicle's average fuel consumption or tracks a
truck's location along a supply route can
also be used to identify positive or problematic driver behaviors. Fleet managers
can review that information to reward
drivers who demonstrate safe driving
techniques or to identify those that need
If NexTraq's system identifies that a single
driver had multiple hard braking and sudden acceleration events, it can signal that
the driver requires additional training to
improve their behavior and hopefully avoid
a more serious event in the future.
Driver data is compiled to create a Driver
Safety Scorecard that can be monitored
in real time, allowing fleet managers to
compare the performance of drivers against
their peers and to more easily identify those
who need additional coaching.
Of course, the use of data to change driver
behavior is a reactive measure; however,
NexTraq also provides more proactive solutions. In 2015, 3,196 fatal crashes involved
distracted drivers, according to the National
Highway Traffic Safety Administration,
equal to about 10 percent of all fatal crashes.
Further, according to a 2015 study by AT&T,
70 percent of drivers use their smartphones
while behind the wheel.
Because they spend so much time on
the road, truck drivers are especially at risk
of being involved in a distracted-driving
collision. To curb dangerous behavior,
NexTraq offers DriveGuard, a solution
helps prevent drivers from texting on company-issued mobile devices when they're
behind the wheel.
Getting drivers onboard with those
monitoring solutions is often the biggest
challenge. When they first learn of it,
many drivers' reflexive reaction is unease
over the idea of being watched.
That's why NexTraq engages drivers
to help them see how these tools will
help them by ensuring their vehicles are
maintained properly and teaching them to
better protect themselves and those they
share the road with.
managers want to know where
their trucks are located, as well as
data that will improve efficiency.
VOLUME 16, ISSUE 2 CONSTRUCTION-TODAY.COM