Construction Today - Volume 16, Issue 2 - 35
Linron offers turnkey solutions and works
closely with clients to choose the best flooring
materials and contractors for their jobs.
requests. "It is amazing," Krienke says. "This
is for boutique-type stores and even residential properties. I wouldn't be surprised
to see it turn into a billion-dollar industry."
'We can go in
to ... pour the
floor and they
can do business that next
example, if you go into a store with concrete
flooring and knock a jar of pickles off the
shelf it will stain the floor and you can't get it
out. With overlay it won't stick."
The biggest challenge Linron faces with
decorative overlay is reassuring its clients
of the product quality because it is so new.
To combat that, the company is hosting
pour demonstrations at its headquarters so
clients can see how the flooring is done and
A 10,000-square-foot boutique retailer,
for example, can place decorative overlay
in their shop and be up and running in 48
hours. "The products we use dry very fast,"
Krienke says. "We can go in to perform the
demo, pour the floor and they can do business that next day and it looks fabulous.
People are not creatures of change, but to
be able to convince them they will enjoy
looking at it and that the maintenance will
be low will be our biggest challenge."
Adding decorative overlay to its portfolio
has opened the doors for Linron to provide
a unique, one-of-a-kind look to boutique
stores and has even seen an interest from
the residential market. Previously the
company had only supplied flooring for
commercial properties. Residential contractors are approaching the company at trade
shows to learn more about decorative overlay for their custom homes. "This product is
still pretty new and growing, but we expect
in two years it will be 25 to 35 percent of the
business," Krienke says.
Decorative overlay is just one of the
ways Linron plans to continue to remain
an industry leader moving forward. "Even
if we stay the level we are now I'm OK
with that," Krienke says. "Ron and I are
going to be retiring and our children have
been working here for years. We built the
company for our children who plan to
continue to grow the business. We trained
them for so many years and made them
work harder than anyone else because it is
our legacy for our children."
built is reputation on
excellence in customer service.
Although decorative overlay has the same
type of ingredients as concrete, it is a little
different. "With concrete, you can only polish
that slab so many times before getting into
aggregate, so it's difficult to maintain the
cleanliness of it," Krienke explains. "When
we do the overlay, we put down a sealer
and primer first to stabilize it better before
pouring it and adding in glass or whatever
decorative feature. You go back every year or
so to put this polish on it to keep it refreshed
and that's hard to do with concrete. For
VOLUME 16, ISSUE 2 CONSTRUCTION-TODAY.COM