Construction Today - Volume 16, Issue 2 - 34
Exclusive Features | LINRON CO.
Laying the Groundwork
LINRON EXPANDS WITH THE LAUNCH OF DECORATIVE OVERLAY FLOORING. BY JANICE HOPPE-SPIERS
or the past 25 years, Linron Co. has
provided floor covering for more
than 18,000 retail stores nationwide
and covered 2.2 billion square feet.
Known as the nation's leading national
accounts distributor for retail chain stores
today, the company built its reputation on
excellence in customer service.
The Houston-based company was
co-founded more than two decades ago by
flooring industry veterans Linda Krienke
and Ron Harris. The longtime friends met
in 1977 when they worked together for a
flooring distributor in Texas. In 1993, they
decided to start their own company and
Linron was born.
"We built this company on service and
one word we have never used is 'no,'"
Krienke says. "I've gotten calls at 4 p.m. on
a Friday from someone who needs flooring
tomorrow and there is nothing easy about
it, but we take the extra step and get it done.
We have always been based on our service."
As the experts in flooring, Linron offers
its clients turnkey solutions. The company will assess the client's current floors to
determine what work is needed. Linron
continues to work closely with its clients to
choose the best flooring material, as well as
the best contractor suited for the job within
In 2013, the company created a preferred
flooring division to ensure the flooring
was installed properly. "There are so many
manufacturing brands and we would get
complaints it was bad material and we were
traveling constantly to look at jobs," Krienke
remembers. "It wasn't the product; it was
the people. We created this program and
literally our complaints went from 50 to two
per year because we monitor the job and
people doing the installation."
Linron has partnered with Armstrong
Flooring, a leading manufacturer of innovative flooring products, since 2015. "They have
been a premier manufacturer and overall
they have done amazing marketing and
CONSTRUCTION-TODAY.COM VOLUME 16, ISSUE 2
decorative overlay product can
feature glass, oyster shells, and different
colors or materials clients request.
things for individual contractors," Krienke
says. "They are considered the top manufacturer and that's who we are with now."
Armstrong Flooring named Linron its
Recycler of the Year in 2016 and 2017. Over
the past four years, Linron has recycled 50
million pounds of vinyl composition tile
through the Armstrong Flooring On&On
Recycling Program. "Recycling has become a
major focus," Krienke notes. "Everything on
the floor is torn up and sent back to the manufacturer and recycled into a new material."
Polished concrete took off in 2004 as the
material of choice for retail flooring, but
it was sold on the fact that it didn't need
to be maintained. Although retailers have
discovered that a maintenance program is
indeed required for concrete flooring it is
still popular, Krienke says.
Linron has begun offering decorative
overlays that can feature glass, oyster
shells, different colors or anything a client
* Headquarters Houston
* Employees 32
* Specia y: Flooring olutions
"This product is till pre y new
and growing, but we expect in
two years it will be 25 to 35
percent of e business."
- Linda Krienke, co-founder