Construction Today - Volume 16, Issue 2 - 15

The Bad Ones Look Like the
Good Ones

until afterward, when the progress deliverables don't look anything
like the original, that the project owner realizes who they have created a relationship with.

As the chief technology
officer, Michael Boren
directs the product
strategy and technology

Become What You Sell
Maintaining the level of deliverable shown in pursuit of the project
is difficult for really good contractors, and impossible for the not-sogood ones. When you have to go way outside your normal process
to create a deliverable, it is painful in both cost and time. The further
outside your process, the greater the pain.
The answer is to build a process around an integrated solution
that ties all of your technology together seamlessly and is operated
by a diverse team, using processes that support seamless integration.
The idea is to get to a point in your business where the amazing
video flythroughs and data-rich BIM are simple snapshots of your
current progress, almost like hitting the "print report" button. Even
better is when that "Hollywood BIM" effect is simply a live, interactive presentation of your current progress.
Leveraging a fully integrated set of technology will allow your
team members to share data with others on the project team,
without having to do anything different from their day-to-day jobs.
Imagine a time where you don't have to pull your best team off to
spend a couple of weeks chasing a big job, in the hope that your
company gets it. Imagine what it looks like when that deliverable

vision for all of Beck
Technology's products
and manages the departments responsible for
software development,
quality assurance, technical support, as well as
customer engagement.
As a 20-year veteran
in construction and
technology, Michael has
a passion for innovation
and a deep caring for
revolutionizing the
construction industry.

Using Excel and your gut to create estimates
and schedules, then packaging them with
a flashy video that is only loosely tied to
reality, is what the not-so-great contractors
do. To win a new relationship, the really good
contractors compile a team of experts who
have varied backgrounds in architecture,
surveying, estimating and field operations
to create a product that some would still call
Hollywood BIM - but with the important difference that it is founded upon rich sources
of data.
These good contractors are combining
experts with great technology to analyze
project requirements and create a narrative
focusing on challenges and opportunities
within the project. And they're letting this
narrative drive the creation of project visuals,
so that they are based on real data and a
tailored, well-thought-out solution.
The problem is that what the not-so-good
contractors present can look just like what
the really good contractors present. It's not

15

VOLUME 16, ISSUE 2 CONSTRUCTION-TODAY.COM

BUSINESS ETHICS

pursuit sales pitch is smoke and mirrors. The
quality of imagery of today's project interviews and visuals to wow clients can out-do
any science fiction television show, and some
companies use this tactic to get the client to
buy into the idea.
However, this is anything but reality.
Project owners know that what you're really
doing is "Hollywood BIM": creating a model,
or a video of what looks like a model, and
trying to make it look as pretty as possible,
with no real requirement that it be data-rich.
So what to do? The owner won't be impressed if you tell them that you really just
use Excel and drive your prices and schedules from whatever your senior estimator
thinks because he has worked there for 30
years. And you can't tell them that they are
going to get your B-squad project team because your good ones are booked for the next
couple of years. What's your best option?
Become what you sell.


http://www.CONSTRUCTION-TODAY.COM

Table of Contents for the Digital Edition of Construction Today - Volume 16, Issue 2

Contents
Construction Today - Volume 16, Issue 2 - Cover1
Construction Today - Volume 16, Issue 2 - Cover2
Construction Today - Volume 16, Issue 2 - 1
Construction Today - Volume 16, Issue 2 - Contents
Construction Today - Volume 16, Issue 2 - 3
Construction Today - Volume 16, Issue 2 - 4
Construction Today - Volume 16, Issue 2 - 5
Construction Today - Volume 16, Issue 2 - 6
Construction Today - Volume 16, Issue 2 - 7
Construction Today - Volume 16, Issue 2 - 8
Construction Today - Volume 16, Issue 2 - 9
Construction Today - Volume 16, Issue 2 - 10
Construction Today - Volume 16, Issue 2 - 11
Construction Today - Volume 16, Issue 2 - 12
Construction Today - Volume 16, Issue 2 - 13
Construction Today - Volume 16, Issue 2 - 14
Construction Today - Volume 16, Issue 2 - 15
Construction Today - Volume 16, Issue 2 - 16
Construction Today - Volume 16, Issue 2 - 17
Construction Today - Volume 16, Issue 2 - 18
Construction Today - Volume 16, Issue 2 - 19
Construction Today - Volume 16, Issue 2 - 20
Construction Today - Volume 16, Issue 2 - 21
Construction Today - Volume 16, Issue 2 - 22
Construction Today - Volume 16, Issue 2 - 23
Construction Today - Volume 16, Issue 2 - 24
Construction Today - Volume 16, Issue 2 - 25
Construction Today - Volume 16, Issue 2 - 26
Construction Today - Volume 16, Issue 2 - 27
Construction Today - Volume 16, Issue 2 - 28
Construction Today - Volume 16, Issue 2 - 29
Construction Today - Volume 16, Issue 2 - 30
Construction Today - Volume 16, Issue 2 - 31
Construction Today - Volume 16, Issue 2 - 32
Construction Today - Volume 16, Issue 2 - 33
Construction Today - Volume 16, Issue 2 - 34
Construction Today - Volume 16, Issue 2 - 35
Construction Today - Volume 16, Issue 2 - 36
Construction Today - Volume 16, Issue 2 - 37
Construction Today - Volume 16, Issue 2 - 38
Construction Today - Volume 16, Issue 2 - 39
Construction Today - Volume 16, Issue 2 - 40
Construction Today - Volume 16, Issue 2 - 41
Construction Today - Volume 16, Issue 2 - 42
Construction Today - Volume 16, Issue 2 - 43
Construction Today - Volume 16, Issue 2 - 44
Construction Today - Volume 16, Issue 2 - 45
Construction Today - Volume 16, Issue 2 - 46
Construction Today - Volume 16, Issue 2 - 47
Construction Today - Volume 16, Issue 2 - 48
Construction Today - Volume 16, Issue 2 - 49
Construction Today - Volume 16, Issue 2 - 50
Construction Today - Volume 16, Issue 2 - 51
Construction Today - Volume 16, Issue 2 - 52
Construction Today - Volume 16, Issue 2 - 53
Construction Today - Volume 16, Issue 2 - 54
Construction Today - Volume 16, Issue 2 - 55
Construction Today - Volume 16, Issue 2 - 56
Construction Today - Volume 16, Issue 2 - 57
Construction Today - Volume 16, Issue 2 - 58
Construction Today - Volume 16, Issue 2 - 59
Construction Today - Volume 16, Issue 2 - 60
Construction Today - Volume 16, Issue 2 - 61
Construction Today - Volume 16, Issue 2 - 62
Construction Today - Volume 16, Issue 2 - 63
Construction Today - Volume 16, Issue 2 - 64
Construction Today - Volume 16, Issue 2 - 65
Construction Today - Volume 16, Issue 2 - 66
Construction Today - Volume 16, Issue 2 - 67
Construction Today - Volume 16, Issue 2 - 68
Construction Today - Volume 16, Issue 2 - 69
Construction Today - Volume 16, Issue 2 - 70
Construction Today - Volume 16, Issue 2 - 71
Construction Today - Volume 16, Issue 2 - 72
Construction Today - Volume 16, Issue 2 - 73
Construction Today - Volume 16, Issue 2 - 74
Construction Today - Volume 16, Issue 2 - 75
Construction Today - Volume 16, Issue 2 - 76
Construction Today - Volume 16, Issue 2 - 77
Construction Today - Volume 16, Issue 2 - 78
Construction Today - Volume 16, Issue 2 - 79
Construction Today - Volume 16, Issue 2 - 80
Construction Today - Volume 16, Issue 2 - 81
Construction Today - Volume 16, Issue 2 - 82
Construction Today - Volume 16, Issue 2 - 83
Construction Today - Volume 16, Issue 2 - 84
Construction Today - Volume 16, Issue 2 - 85
Construction Today - Volume 16, Issue 2 - 86
Construction Today - Volume 16, Issue 2 - 87
Construction Today - Volume 16, Issue 2 - 88
Construction Today - Volume 16, Issue 2 - 89
Construction Today - Volume 16, Issue 2 - 90
Construction Today - Volume 16, Issue 2 - 91
Construction Today - Volume 16, Issue 2 - 92
Construction Today - Volume 16, Issue 2 - 93
Construction Today - Volume 16, Issue 2 - 94
Construction Today - Volume 16, Issue 2 - 95
Construction Today - Volume 16, Issue 2 - 96
Construction Today - Volume 16, Issue 2 - 97
Construction Today - Volume 16, Issue 2 - 98
Construction Today - Volume 16, Issue 2 - 99
Construction Today - Volume 16, Issue 2 - 100
Construction Today - Volume 16, Issue 2 - 101
Construction Today - Volume 16, Issue 2 - 102
Construction Today - Volume 16, Issue 2 - 103
Construction Today - Volume 16, Issue 2 - 104
Construction Today - Volume 16, Issue 2 - 105
Construction Today - Volume 16, Issue 2 - 106
Construction Today - Volume 16, Issue 2 - 107
Construction Today - Volume 16, Issue 2 - 108
Construction Today - Volume 16, Issue 2 - 109
Construction Today - Volume 16, Issue 2 - 110
Construction Today - Volume 16, Issue 2 - 111
Construction Today - Volume 16, Issue 2 - 112
Construction Today - Volume 16, Issue 2 - 113
Construction Today - Volume 16, Issue 2 - 114
Construction Today - Volume 16, Issue 2 - 115
Construction Today - Volume 16, Issue 2 - 116
Construction Today - Volume 16, Issue 2 - 117
Construction Today - Volume 16, Issue 2 - 118
Construction Today - Volume 16, Issue 2 - 119
Construction Today - Volume 16, Issue 2 - 120
Construction Today - Volume 16, Issue 2 - 121
Construction Today - Volume 16, Issue 2 - 122
Construction Today - Volume 16, Issue 2 - 123
Construction Today - Volume 16, Issue 2 - 124
Construction Today - Volume 16, Issue 2 - 125
Construction Today - Volume 16, Issue 2 - 126
Construction Today - Volume 16, Issue 2 - 127
Construction Today - Volume 16, Issue 2 - 128
Construction Today - Volume 16, Issue 2 - 129
Construction Today - Volume 16, Issue 2 - 130
Construction Today - Volume 16, Issue 2 - 131
Construction Today - Volume 16, Issue 2 - 132
Construction Today - Volume 16, Issue 2 - 133
Construction Today - Volume 16, Issue 2 - 134
Construction Today - Volume 16, Issue 2 - 135
Construction Today - Volume 16, Issue 2 - 136
Construction Today - Volume 16, Issue 2 - 137
Construction Today - Volume 16, Issue 2 - 138
Construction Today - Volume 16, Issue 2 - 139
Construction Today - Volume 16, Issue 2 - 140
Construction Today - Volume 16, Issue 2 - 141
Construction Today - Volume 16, Issue 2 - 142
Construction Today - Volume 16, Issue 2 - 143
Construction Today - Volume 16, Issue 2 - 144
Construction Today - Volume 16, Issue 2 - 145
Construction Today - Volume 16, Issue 2 - 146
Construction Today - Volume 16, Issue 2 - 147
Construction Today - Volume 16, Issue 2 - 148
Construction Today - Volume 16, Issue 2 - 149
Construction Today - Volume 16, Issue 2 - 150
Construction Today - Volume 16, Issue 2 - 151
Construction Today - Volume 16, Issue 2 - 152
Construction Today - Volume 16, Issue 2 - 153
Construction Today - Volume 16, Issue 2 - 154
Construction Today - Volume 16, Issue 2 - 155
Construction Today - Volume 16, Issue 2 - 156
Construction Today - Volume 16, Issue 2 - 157
Construction Today - Volume 16, Issue 2 - 158
Construction Today - Volume 16, Issue 2 - 159
Construction Today - Volume 16, Issue 2 - 160
Construction Today - Volume 16, Issue 2 - 161
Construction Today - Volume 16, Issue 2 - 162
Construction Today - Volume 16, Issue 2 - 163
Construction Today - Volume 16, Issue 2 - 164
Construction Today - Volume 16, Issue 2 - 165
Construction Today - Volume 16, Issue 2 - 166
Construction Today - Volume 16, Issue 2 - 167
Construction Today - Volume 16, Issue 2 - 168
Construction Today - Volume 16, Issue 2 - Cover3
Construction Today - Volume 16, Issue 2 - Cover4
http://digital.construction-today.com/nxtbooks/knighthouse/ct_vol17issue2
http://digital.construction-today.com/nxtbooks/knighthouse/ct_vol17issue2a
http://digital.construction-today.com/nxtbooks/knighthouse/ct_vol17issue1
http://digital.construction-today.com/nxtbooks/knighthouse/ct_vol17issue1a
http://digital.construction-today.com/nxtbooks/knighthouse/ct_vol16issue6
http://digital.construction-today.com/nxtbooks/knighthouse/ct_vol16issue5
http://digital.construction-today.com/nxtbooks/knighthouse/ct_vol16issue4
http://digital.construction-today.com/nxtbooks/knighthouse/ct_vol16issue3
http://digital.construction-today.com/nxtbooks/knighthouse/ct_vol16issue2
http://digital.construction-today.com/nxtbooks/knighthouse/ct_vol16issue1
http://digital.construction-today.com/nxtbooks/knighthouse/ct_201712
http://digital.construction-today.com/nxtbooks/knighthouse/ct_201711
http://digital.construction-today.com/nxtbooks/knighthouse/ct_20170910
http://digital.construction-today.com/nxtbooks/knighthouse/ct_20170708
http://digital.construction-today.com/nxtbooks/knighthouse/ct_201706
http://digital.construction-today.com/nxtbooks/knighthouse/ct_201705
http://digital.construction-today.com/nxtbooks/knighthouse/ct_20170304
http://digital.construction-today.com/nxtbooks/knighthouse/ct_201702
http://digital.construction-today.com/nxtbooks/knighthouse/ct_201701
http://digital.construction-today.com/nxtbooks/knighthouse/ct_20161112
http://digital.construction-today.com/nxtbooks/knighthouse/ct_201610vol2
http://digital.construction-today.com/nxtbooks/knighthouse/ct_201610
http://digital.construction-today.com/nxtbooks/knighthouse/ct_201609
http://digital.construction-today.com/nxtbooks/knighthouse/ct_201608
http://digital.construction-today.com/nxtbooks/knighthouse/ct_201607
http://digital.construction-today.com/nxtbooks/knighthouse/ct_201606
http://digital.construction-today.com/nxtbooks/knighthouse/ct_201605
http://digital.construction-today.com/nxtbooks/phoenix/ct_201604
http://digital.construction-today.com/nxtbooks/phoenix/ct_20160304
http://digital.construction-today.com/nxtbooks/phoenix/ct_20160102
http://digital.construction-today.com/nxtbooks/phoenix/ct_20151112
http://digital.construction-today.com/nxtbooks/phoenix/ct_20150910
http://digital.construction-today.com/nxtbooks/phoenix/ct_20150708
http://digital.construction-today.com/nxtbooks/phoenix/ct_20150506
http://digital.construction-today.com/nxtbooks/phoenix/ct_20150304
http://digital.construction-today.com/nxtbooks/phoenix/ct_20150102
http://digital.construction-today.com/nxtbooks/phoenix/ct_20141112
http://digital.construction-today.com/nxtbooks/phoenix/ct_20140910
http://digital.construction-today.com/nxtbooks/phoenix/ct_20140708
http://digital.construction-today.com/nxtbooks/phoenix/ct_20140506
http://digital.construction-today.com/nxtbooks/phoenix/ct_20140304
http://digital.construction-today.com/nxtbooks/phoenix/ct_20140102
http://digital.construction-today.com/nxtbooks/phoenix/ct_20131112
http://digital.construction-today.com/nxtbooks/phoenix/ct_20130910
http://digital.construction-today.com/nxtbooks/phoenix/ct_20130708
http://digital.construction-today.com/nxtbooks/phoenix/ct_20130506
http://digital.construction-today.com/nxtbooks/phoenix/ct_20130304
http://digital.construction-today.com/nxtbooks/phoenix/ct_20130102
http://digital.construction-today.com/nxtbooks/phoenix/ct_20121112
http://digital.construction-today.com/nxtbooks/phoenix/ct_20120910
http://digital.construction-today.com/nxtbooks/phoenix/ct_201208
http://digital.construction-today.com/nxtbooks/phoenix/ct_201207
http://digital.construction-today.com/nxtbooks/phoenix/ct_201206
http://digital.construction-today.com/nxtbooks/phoenix/ct_201205
http://digital.construction-today.com/nxtbooks/phoenix/ct_201204
http://digital.construction-today.com/nxtbooks/phoenix/ct_201203
http://digital.construction-today.com/nxtbooks/phoenix/ct_201202
http://digital.construction-today.com/nxtbooks/phoenix/ct_201201
http://digital.construction-today.com/nxtbooks/phoenix/ct_201112
http://digital.construction-today.com/nxtbooks/phoenix/ct_20111011
http://digital.construction-today.com/nxtbooks/phoenix/ct_201109
http://digital.construction-today.com/nxtbooks/phoenix/ct_201108
http://digital.construction-today.com/nxtbooks/businessmedia/ct_201107
http://digital.construction-today.com/nxtbooks/businessmedia/ct_201106
http://digital.construction-today.com/nxtbooks/businessmedia/ct_201105
http://digital.construction-today.com/nxtbooks/businessmedia/ct_201104
http://digital.construction-today.com/nxtbooks/businessmedia/ct_201103
http://digital.construction-today.com/nxtbooks/businessmedia/ct_201102
http://digital.construction-today.com/nxtbooks/businessmedia/ct_201101
http://digital.construction-today.com/nxtbooks/businessmedia/ct_201012
http://digital.construction-today.com/nxtbooks/businessmedia/ct_201011
http://digital.construction-today.com/nxtbooks/businessmedia/ct_201010
http://digital.construction-today.com/nxtbooks/businessmedia/ct_201009
http://digital.construction-today.com/nxtbooks/businessmedia/ct_201008
http://digital.construction-today.com/nxtbooks/businessmedia/ct_201007
http://digital.construction-today.com/nxtbooks/businessmedia/ct_201006
http://digital.construction-today.com/nxtbooks/businessmedia/ct_201005
http://digital.construction-today.com/nxtbooks/businessmedia/ct_201004
http://digital.construction-today.com/nxtbooks/businessmedia/ct_201003
http://digital.construction-today.com/nxtbooks/businessmedia/ct_201002
http://digital.construction-today.com/nxtbooks/businessmedia/ct_201001
http://digital.construction-today.com/nxtbooks/schofield/ct_200912
http://digital.construction-today.com/nxtbooks/schofield/ct_200911
http://digital.construction-today.com/nxtbooks/schofield/ct_200910
http://www.nxtbook.com/nxtbooks/schofield/ct_200909
http://www.nxtbookMEDIA.com