Construction Today - Volume 16, Issue 2 - 14

BUSINESS ETHICS
often put their best
ยป Companies
foot forward in an effort to
meet owner expectations.

HONESTY PAYS
T

Great projects rarely start with a lie. BY MICHAEL BOREN

ime and time again, companies
start their relationships with new
clients by lying, or at least that
is how it can feel. Once that first
meeting is over and a company is selected
for the job, the real work starts and the
wizard behind the curtain is revealed. Too
often, project owners realize that all of that
sexy tech talk and those amazing videos
that won them over were a flashy diversion
from reality.
Companies don't do this to be malicious.
They don't intend to portray themselves as
fake, or attempt to deceive a potential client.
They need to win that job and are doing
everything they can to get it. As far as they
are concerned, they are simply putting their

14

CONSTRUCTION-TODAY.COM VOLUME 16, ISSUE 2

best foot forward in an effort to meet the
expectations set by the project owner.

You Can't Be Someone Else Forever
The honeymoon phase of any relationship
is ethereal. No one can do anything wrong,
there are no weird quirks, and you are
always excited to see each other. Then the
honeymoon phase ends. The veil of a "perfect" relationship is lifted and the realities of
a partnership are looking back at you.
We all let our guard down after the
relationship settles in because we cannot
keep up the pretense that we are amazing,
fault-free people. It's too exhausting and
too expensive, so at some point, your new
partner gets to meet the "real you." That's

when a couple really starts to figure out
if the relationship is going to last. It's like
that when your team competes for a big
project, too.
When opportunity knocks, you put
together your best cast - even if they won't
be on the project - and spend the next week
or two creating some wonderful videos and
3-D models to woo the client into thinking that your team is 10 times better than
anyone else in tech and talent. This kind of
performance used to work, and with some,
it still does.
But the truth is, everyone is showing up
with this kind of story, and project owners
have seen it all before. They have seen
the "real you" and know that this project


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Table of Contents for the Digital Edition of Construction Today - Volume 16, Issue 2

Contents
Construction Today - Volume 16, Issue 2 - Cover1
Construction Today - Volume 16, Issue 2 - Cover2
Construction Today - Volume 16, Issue 2 - 1
Construction Today - Volume 16, Issue 2 - Contents
Construction Today - Volume 16, Issue 2 - 3
Construction Today - Volume 16, Issue 2 - 4
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