Construction Today - Volume 16, Issue 1 - 78

Institutional | ISM RACEWAY

The project includes new and
renovated seats with unobstructed
views, bringing capacity to 45,000.

«

Racing Forward
RENAMING ISM RACEWAY IS MORE THAN A SPONSORSHIP - IT'S A TECH SHOWCASE. BY TIM O'CONNOR

G

rowing up in the Northeast,
Jeff Hutchins remembers what
it was like when the Philadelphia Phillies left their longtime
home, Veterans Stadium, in 2004 for the
new Citizens Bank Park. Something was
lost in the transition. Veterans Stadium was
a local icon for decades, but the corporate
name of the new ballpark seemed detached
from the community.
So when Hutchins, vice president of
operations at ISM Connect, spearheaded his
company's acquisition of the naming rights
to Phoenix International Raceway (PIR) he
insisted on keeping the city's name in the
new logo.
"To us, it was important 'Phoenix' was
in the name," Hutchins says. "We want to
make sure that's not lost in the space. You're

78

CONSTRUCTION-TODAY.COM VOLUME 16, ISSUE 1

ISM Raceway
www.ismraceway.com
* Project cost: $178 million
* Location: Avondale, Ariz.
* Employees on-site at peak: 300

"ISM Raceway in Phoenix is
going to be e first full implementation for every ing in
e technology eat for ISM
Connect." - Jeff Hutchins, vice president of
operations at ISM Connect
dealing with a local geography and a track
that's been around a long time."
In January, the change became official
and the former PIR became ISM Raceway,
and the logo features "Phoenix, Arizona" be-

low the venue's name. But the new name is
only a small part of a much larger transition
going on at the NASCAR and IndyCar racing
host. The 54-year-old track is in the midst of
a $178 million overhaul, the ISM Raceway
Project Powered by DC Solar, that will wave
the green flag on the start of a new era of
racing in Phoenix.
The project includes new and renovated
seats with unobstructed views that will
bring the grandstand capacity to 45,000,
as well as new escalators and elevators. In
addition, there will be premium RV parking,
renovated suites, new concession stands
and restaurants, ADA-compliant bathrooms, a new midway called the DC Solar
Power Pavilion and a reconstructed infield
with new fan experiences.
Equally impressive as the scope of the


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Table of Contents for the Digital Edition of Construction Today - Volume 16, Issue 1

Contents
Construction Today - Volume 16, Issue 1 - Cover1
Construction Today - Volume 16, Issue 1 - Cover2
Construction Today - Volume 16, Issue 1 - 1
Construction Today - Volume 16, Issue 1 - Contents
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