Construction Today - Volume 16, Issue 1 - 55

sales. This year, Cocozza is targeting 15 to
20 projects and more than $10 million in
sales. "It's been a good and steady growth,"
he says. "During our first four years, we
increased sales every year. We are in the
process of developing a marketing plan
but we've been very fortunate because
100 percent of our business is referral."
Although his company has worked
on restaurant and retail projects since
the start, it tackled other projects as
well. Last year, Cocozza Group started to
rebrand itself and shift its focus solely
on restaurant and retail work. "That's our
niche," Cocozza says. "This past year we
spent an incredible amount of time, effort
and energy developing our strategy and
what direction we want going forward. I
couldn't be more excited."

Getting Creative
The concept of two different businesses
sharing one space is not new. In New York
City, where space is limited and real estate
expensive, it's a creative solution that has
been explored by many business owners
in the past.
"But before people were doing it intentionally," Cocozza explains. "Now people
do it out of necessity. The need for it is
different because of the market and the
increasing rent."
Cocozza Group has helped many of
its clients develop concept-sharing
solutions. The company completed work
on one such project in December and has
two in the works. In all three cases, one
tenant has developed multiple business
concepts in a space.

55

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Table of Contents for the Digital Edition of Construction Today - Volume 16, Issue 1

Contents
Construction Today - Volume 16, Issue 1 - Cover1
Construction Today - Volume 16, Issue 1 - Cover2
Construction Today - Volume 16, Issue 1 - 1
Construction Today - Volume 16, Issue 1 - Contents
Construction Today - Volume 16, Issue 1 - 3
Construction Today - Volume 16, Issue 1 - 4
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Construction Today - Volume 16, Issue 1 - Cover3
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