Construction Today - Volume 16, Issue 1 - 26

Exclusive Features | ARTISTIC FINISHES

Artisan's Eye

ARTISTIC FINISHES INTRODUCES NEW PRODUCTS AND REBRANDS ITSELF. BY KAT ZEMAN

Artistic Finishes
www.artisticfinishes.com
* Headquarters: St. Paul, Minn.
* Employees: 120+
* Specia y: Custom floor moldings

"We had to do a tremendous
amount of testing for is product. We put it rough boiling
water and hot ovens, testing it
for function and treng ."
- Bill Treiber, technical ales and education manager

A

rtistic Finishes might have the
soul of a craftsman, but it also
embraces modern technology
and innovative ideas to stay on
top of its game. 
  The St. Paul, Minn.-based company creates custom floor moldings and accessories
for the flooring professional. Its product line
includes a variety of moldings, vents, treads
and risers. While some products are stained
by machines, the majority are still handstained by artisans.
"You have to have an artisan eye for
color," says Bill Treiber, technical sales
and education manager. "We have many
individuals staining one stick at a time.
That's virtually unheard of but that's how
we do business."
Artistic Finishes has found success with
this hands-on philosophy for more
than 30 years. This year,
the company

Finishes creates custom floor moldings
» Artistic
and accessories such as vents, treads and
risers for flooring professionals.

26

CONSTRUCTION-TODAY.COM VOLUME 16, ISSUE 1

transformed its brand by merging with
Moldings Online, its sister company, and
became one brand under the Artistic Finishes name.  
"We decided that from a marketing
standpoint it would be easier to have one
company," Treiber says. By marrying the
new technologies and processes of Moldings
Online with Artistic Finishes' craftsmanship, the new brand believes it is providing
its customers with an easier one-stop shop
and creating more efficient processes that
allow it to amplify new product innovation
in the flooring market.

Exclusive Design 
Artistic Finishes introduced a new line of
core accessories this year called Enduracor.
Durable and waterproof, Enduracor is a
versatile solution for a variety of flooring
projects. The product line features an exclusive four-layer design, making it one of
the most technologically advanced flooring
accessories on the market.
"This product has a wood veneer finish
which enables us to do what we do best: to
artistically finish that product to complement and work with different manufacturers," Treiber says. "For
example, if you have
an Acacia floor,

we use an Acacia veneer. We take that and
utilize waterproof adhesives and custom
blend it to a manufacturer's specific color.
That's the essence of Enduracor."  
Enduracor's waterproof core fuses
high-quality materials with a thermoplastic, injection molding process to create a
waterproof flooring accessory solution. It
promotes water-resistance and flexibility
while producing a high bond strength that
acts as a sealant and ensures a reliable hold
to withstand typical daily use.
"We're very excited about it," Treiber says.
"We know we have a phenomenal product."
In addition, its 0.4mm decorative
wear-layer has the ability to complement
virtually any flooring line and currently
blends with thousands of manufacturers'
flooring lines including hardwood, WPC,
SPC, Rigid Vinyl Core, Laminate, LVP and
LVT. Next year, Enduracor's line will expand
to feature more options for thickness.
"We had to do a tremendous amount of
testing for this product," Treiber adds. "We
put it through boiling water and hot ovens,
testing it for function and strength."
Using nanotechnology and an ultraviolet curing process, Enduracor's water-resistant finish and exclusive top coat encapsulate the flooring accessory to prevent
water damage and natural wear and tear.
Its resilience against liquids creates a
reliable barrier that shields the
entire product.


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Table of Contents for the Digital Edition of Construction Today - Volume 16, Issue 1

Contents
Construction Today - Volume 16, Issue 1 - Cover1
Construction Today - Volume 16, Issue 1 - Cover2
Construction Today - Volume 16, Issue 1 - 1
Construction Today - Volume 16, Issue 1 - Contents
Construction Today - Volume 16, Issue 1 - 3
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