Construction Today - Volume 16, Issue 1 - 112

Civil | COUGAR SALES & RENTAL

Selling Satisfaction
CUSTOMER REFERRALS HAVE HELPED COUGAR SALES & RENTAL GROW FOR 50 YEARS. BY TIM O'CONNOR

Sales & Rental offers an
ยป Cougar
extensive range of equipment and
vehicles used on construction sites.

C

ougar Sales & Rental's goal is not
to simply sell something and get
into its customers' wallets. The
Michigan-based company wants
to solve problems and earn its clients' trust.
When it successfully does that, the referrals
just keep coming.
"My dad always said that if you help a
contractor solve a problem, you'll never
have to sell anything," Vice President Marty
Schmitt says. "They'll come to you."
It's a lesson Schmitt has kept in mind
throughout his career. His father, R.J.
Schmitt, founded Cougar in 1968 as a
concrete sawing and drilling business.
It remains family-owned 50 years later,
giving the company more flexibility in
the southeast Michigan market than its
corporate-owned competitors. "Being an
independent distributor just allows you to

112

CONSTRUCTION-TODAY.COM VOLUME 16, ISSUE 1

make more regional decisions with what's
actually going on in your market," Schmitt
says. "There's things going on here that
aren't going on in other parts of the country
and we've been able to capitalize on it."

Concrete Focused
Cougar offers an extensive range of equipment and vehicles commonly used on
construction sites, including air compressors,
forklifts, concrete saws, pumps, generators,
concrete trowels, diamond grinders and compactors. The company also sells and rents
construction hand tools such as sledgehammers, concrete finishers, shovels and even
brooms. Key brands include Husqvarna, Diamond Products, Multiquip, Wacker Neuson,
Edco Equipment, Honda Power Equipment,
Brickform, Solomon Colors, Stihl, Kraft Tool
Co., Dewalt and Allen Engineering.

Cougar Sales & Rental
www.cougarsalesrental.com
* Revenue: $6.5 million
* Headquarters: Nova, Mich.
* Employees: 16
* Specia y: Construction equipment ales
and entals

"We've become a bigger presence
in e concrete industry now."
- Marty Schmi , vice president

Everything is kept on-site at Cougar's
30,000-square-foot warehouse in Novi,
Mich., which allows it to better keep track
of the condition and maintenance schedule
of each item. That ensures that a tool or
piece of equipment delivered to a jobsite


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Table of Contents for the Digital Edition of Construction Today - Volume 16, Issue 1

Contents
Construction Today - Volume 16, Issue 1 - Cover1
Construction Today - Volume 16, Issue 1 - Cover2
Construction Today - Volume 16, Issue 1 - 1
Construction Today - Volume 16, Issue 1 - Contents
Construction Today - Volume 16, Issue 1 - 3
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