Construction Today - December 2017 - 86

Residential | RSC GROUP LLC

RSC completed all of the exterior and
interior concrete masonry unit work
for 613 Baltic Street in Brooklyn.

On the Rise
Steinberg joined RSC at the age of 20,
when the company was still known as Rising Sun Construction. At the time, the firm
focused on public sector roofing projects
and only took a few jobs a year.
But Steinberg sought to make it a
major firm, which began with improving
its marketing program. This included
changing its logo and creating company
brochures. "We also didn't have many
references for masonry work," he recalls,
adding that he took a few months to generate references.
Steinberg also focused on bidding
jobs. He won Rising Sun its first masonry
project on a small-scale, even-story brick
building in Hoboken, N.J.
Although the company learned many
lessons on the project, "That job allowed
Glenwood Mason Supply is a proud
supplier of RSC Group and is honored to be
their masonry supplier of choice on select
projects. Best wishes to Brett, Frank, Mark
and Danny on all of your future endeavors in
NYC and beyond! Block Rocks!

86

CONSTRUCTION-TODAY.COM DECEMBER 2017

«

everything to take off from there," he says,
noting that it allowed the company to win
a 13-story project in Brooklyn, N.Y., for TG
Nickel & Associates.
Rising Sun's work won the company
attention even before it had completed the
project. "In the middle of the job, people
started asking who the mason was; we
were the new guy in town and were able to
start making some noise," Steinberg recalls.

At the Top
With partners Mark, Greg and Frank,
Steinberg realized his vision of converting Rising Sun into RSC, an elite subcontractor for large clients in the greater New
York area. Mark and Greg provided the
financing/back office management, and
Frank provided more than 30 years of
hands-on industry expertise.
"It all came together," Steinberg says,
adding that the company completes up to
20 projects a year. "We've built this from
nothing," he adds. "We went from doing
couple-thousand-dollar jobs to multimillion-dollar projects."
RSC Group also works for some of the


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Table of Contents for the Digital Edition of Construction Today - December 2017

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Construction Today - December 2017 - Cover1
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Construction Today - December 2017 - 1
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Construction Today - December 2017 - Cover3
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