Construction Today - November 2017 - 62
Commercial | THE WITNESS GROUP
THE WITNESS GROUP CONTINUES TO EXPAND ITS TOP-BRANDED PORTFOLIO.
The Witness Group
* Headquarters: Lewis Center, Ohio
* Specia y: Investing, building and
"The launch of our new website
marks only e beginning of our
2017 digital trategy."
- Ohm Patel, chief administrative officer
leading real estate investment,
mixed-use development and
hospitality management company, The Witness Group has
a vast portfolio of top-branded properties
throughout the United States.
With more than 35 years of industry experience in its areas of expertise, the Lewis
Center, Ohio-based company prides itself
on being at the forefront of progressive
design, efficient construction and industry-leading hospitality management.
The Witness Group is known for investing, building and managing hotels and
real estate. It focuses on premium branded
assets that deliver value and growth for its
investors and communities. Its brand partners include Hilton, Marriott, Wyndham,
Best Western, La Quinta, IHG InterContinental Hotels Group and RHL Corporation.
To better serve its investors, partners
and vendors, the company unveiled a new
website in April. "The launch of our new
website marks only the beginning of our
2017 digital strategy," CEO Ohm Patel said
in a statement. "We're excited to build on
what we have launched here and have
plans to roll out a dynamic investor center,
as well as a fun and engaging digital marketing strategy."
The website offers visitors a visual and
contextually robust representation of The
Witness Group's brand identity, its three
CONSTRUCTION-TODAY.COM NOVEMBER 2017
Witness Group has more than 35
years of experience in investing in
hotels and real estate.
primary solutions, current portfolio, new
developments and career opportunities.
The website was built in partnership with
Columbus, Ohio-based digital agency
"We wanted to provide the most up to
date, relevant information for investors,
partner brands, hospitality vendors and
prospective employees," Patel said. "The
new state-of-the-art design, cutting-edge
functionality and rich content showcases
everything that we are and what we want to
be known for in our industry."
The Witness Group is the result of a merger
between Alliance Hospitality and KB Hotel
Group. The two companies shared more