Construction Today - November 2017 - 17
your list of values, communicate them, over and over, and live by
them, every day.
My company's values, for example, are passion, innovation and caring - and they really do inform every decision we make and conversation we have. So much so that around the office, "PIC" has become a
word we use to describe when we're doing things right.
Plenty of companies talk a good game about their values, putting them up on their websites next to their mission statements,
and cutting and pasting them into every proposal. But if the people
inside your company don't reflect your core values in their daily
interactions, your business can easily run off track.
Matchmaking Rule #2: Keep It Real
It's important to represent
yourself honestly to potential
partners and employees.
though there's no AEC matchmaking website
to help you find honest, dependable people
to work with, when you define your own
core values and then truly live up to them,
you'll earn a reputation that will help good
business partners find you.
Matchmaking Rule #1: Know Yourself
Potential partners and employees are looking at your values from
the outside, so it's important to represent yourself honestly. We've all
heard horror stories about people who show up for a blind dinner
date, only to find that the person sitting across the table looks nothing like his or her picture and isn't who they described themselves
Don't be that company that sends its most impressive senior
project manager to the first meeting, but assigns the project to a
junior-level employee. Don't let your marketing machine promote
your company's passion, when your office is full of people who really
don't care. Don't ever let a core value be a lie. In dating and in life,
who don't understand
their own values end up in a lot
of dead-end relationships.
Your construction business's success depends on finding and choosing to work with
people who share your core values and are
committed to helping you succeed. In dating and in business, fruitful relationships
start with knowing who you really are and
Some companies never take the time to
define their core values, and that's like going
into the dating world with no idea of who
you are and what you really want. People
who don't understand their own values end
up in a lot of dead-end relationships, and
tend to be taken advantage of along the way.
So think about how you keep your promises to clients. Look at the values of other
companies that you admire. Do employee
surveys. Define your values with words that
really reflect what's important to you. Present
your findings to everyone in your company.
Absorb their feedback. And once you have
NOVEMBER 2017 CONSTRUCTION-TODAY.COM