Construction Today - November 2017 - 127
opposite for construction customers, which primarily need asphalt
storage and where 80 percent of orders are for standardized tanks.
"Your industrial customers have specifications and requirements to
go into certain types of industries that asphalt customers do not,"
Everything that Heatec produces is designed in-house. When
working on a custom heater or tank, the company's own engineers
collaborate with the customer to define the scope and specifications
and ultimately produce a reliable piece of equipment that will hold
up to long-term use.
Customers trust Heatec to deliver on those requirements because
of its robust lineup and drive to constantly improve its products. "I
think we have a very good brand," Clayton says. "Our company was
built on service and taking care of the customer."
That service extends beyond the design and manufacturing of
equipment to installation and post-sale support. Heatec maintains
a knowledgeable seven-person parts department that can help
customers replace components and service their heaters and storage
tanks. The company can even send technicians out to clients to do
field retrofits on electrical components and control systems. "We're
on call 24/7 to provide parts anywhere in the world to our products
and competitors' products as well," Clayton boasts.
Its reputation as a trusted manufacturer of quality heaters and storage tanks has created opportunities for Heatec to expand its services.
The company recently entered the facilities construction business,
using its industrial equipment expertise to create design drawings,
size equipment and piping and even fabricate components at its
facility and in the field. "We're helping customers design and build
terminals, storage facilities and emulsion plants," Clayton says.
Heatec is also innovating and expanding services on the technology side. About two years ago, the company launched the RECON
system, a web-based monitoring system that enables users to access
information on the status of a storage tank or heater from their
phone, tablet or PC. With the RECON system, facility managers can
stay up to date on temperature, volume and other performance indicators in real-time, allowing them to quickly make adjustments if an
issue arises. "That's one good example of taking modern technology
and solving some problems for customers," Clayton says.
More than 150 customers have adopted the service since the
RECON system was released. Although it's a new technology, it does
not require new equipment or a significant capital investment.
The RECON system can be retrofitted onto existing plants without
needing to replace the heaters or storage tanks, lowering the barrier
to entry and making it more appealing to customers.
tank farm for a hot
lion [dollars] to a million a year into our facility and the equipment
we fabricate with."
This year, Heatec is adding manufacturing equipment from
Europe that will enable it to fabricate equipment more quickly and
with better quality. "It will help us in the production of tanks and
heaters," Clayton explains.
Its relationship with Astec gives Heatec access to a global network
of sister companies and salespersons that help it to grow its business
and reach new customers. "We intend to continue to expand our
product line and presence worldwide," Clayton says. "We continue to
look ahead and design products that drive the industry."
Heatec can develop new technologies such as the RECON system,
add services such as facility design and update its manufacturing
processes because its parent company, Astec Industries, believes
in the value of investing in continuous improvement. "We're very
fortunate," Clayton says. "We invest about three-quarters-of-a-mil-
NOVEMBER 2017 CONSTRUCTION-TODAY.COM