Construction Today - September/October 2017 - 14

RECRUITING

GETTING IT RIGHT
You can leverage shared values to attract and retain top construction talent. BY SHARON K. HULCE

leaders ultimately
ยป Successful
understand that you grow
organizations through people.

A

s leaders within construction,
how many of you have hired
someone - you know, that guy
or gal we "knew" would be
amazing - and they ended up not working
out at all? The people side of our industry is
the toughest task we undertake. It's easier to
manage a bid, a project or a subcontractor to
success than it is to get our own team right.
Why is that?
Successful leaders ultimately understand that you grow organizations through
people. While a company can make capital
investments, buy new technology and add
new innovation, it is the people behind
these changes that make a company grow.
So the companies that win, focus on their
people. This includes all phases from hiring,
onboarding, engaging and retaining.

14

CONSTRUCTION-TODAY.COM SEPTEMBER/OCTOBER 2017

So how can you make sure that the people side, the "culture" of
your company is strong enough to attract and retain really talented
people? Companies that do this piece well, through observation,
have what we call a "defined culture." A defined culture is one that is
built upon shared values from the leaders and bled into the organization from the top down.
Think about it - a strong EQ leader credits their people and motivates the masses around a common purpose. While they also are
smart, an IQ-driven leader tends to be more focused on profits and
processes. That's not bad, but you need both to grow an organization
in the long term.
Shared values - what does that mean? What we're referring to is
the "heart" piece of the organization. As we all know, most people
hire with their head - the person has the right technical background
and can do the job. The farthest we may go with the heart piece
is, "I like him or her." In order to truly understand if a person will
integrate into your company, you need to have established guiding
principles from your shared values on how you interact and behave
with each other. These shared values set the tone for what is accept-


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Table of Contents for the Digital Edition of Construction Today - September/October 2017

Contents
Construction Today - September/October 2017 - Cover1
Construction Today - September/October 2017 - Cover2
Construction Today - September/October 2017 - 1
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Construction Today - September/October 2017 - Cover3
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