Contruction Today - July/August 2017 - 94

Institutional | OKLAND CONSTRUCTION - PHOENIX INTERNATIONAL RACEWAY

The fan experience is at the core
of the Phoenix International
Raceway modernization project.

«

Full Throttle

OKLAND HELPS MODERNIZE PHOENIX INTERNATIONAL RACEWAY TO ATTRACT FANS. BY TIM O'CONNOR

T

he first batch of steel for the Phoenix International Raceway (PIR)
renovation was delivered in late
May. For most projects, this would
be a milestone for the client and construction crews, but the racetrack's owners saw
the potential to turn the delivery into a
marketing moment. The city of Avondale
turned it into a "steel parade" with a police
escort for the four trucks hauling 80 tons of
steel five miles to the racetrack.
Marketing is not usually tied to the construction process, but the public interest in
the Phoenix Raceway project is an opportunity to excite locals and racing fans about
the future of the 53-year-old venue. "We're
happy to accommodate and we're excited
for people to see what we're doing," says
Glenn Kubricky, project director for Okland

94

CONSTRUCTION-TODAY.COM JULY/AUGUST 2017

Construction, the lead construction firm on
the project.

Experience Boost
Built in 1964, PIR was due for a major overhaul. The racetrack was aging in some parts,
lacked handicapped accessibility and was
behind its peers in terms of amenities and
the fan experience. Owner International
Speedway Corp. (ISC), realized it needed to
invest in the track to build its fan base and
give back to the sport.
The $178 million project was announced
at the end of 2016 and encompasses a
complete modernization of the racetrack.
The existing bench grandstand will be
demolished and replaced with 20-inch wide
seats, a new 23,000-seat grandstand will be
erected - bringing the venue's total seating

to 45,000 - and four new escalators and
six new elevators will be installed to help
guests get to their seats. All seating will
have unobstructed views. The project will
add premium RV parking, renovated suites,

Okland Construction -
Phoenix International Raceway
www.okland.com
* Project cost: $178 million
* Location: Avondale, Ariz.
* Employees on ite at peak: 300
* Scope of work: Racetrack enovation

"We had to elook at every ing
but we gave em pre y much
every ing ey asked for."
- Glenn Kubricky, project director


http://www.CONSTRUCTION-TODAY.COM

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Contruction Today - July/August 2017 - Cover1
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Contruction Today - July/August 2017 - 1
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