Construction Today - June 2017 - 35
"So we offer excellent solutions for any of those customers," Hawkins adds. "With our product innovation we have been able to develop some compelling designs that we can deliver that do not look like
your typical modular buildings. We try not to use the word 'trailer,'
but there is a lot of product on the market that is small and not very
attractive. We believe that we offer product that is very aesthetically
pleasing, and also provides a larger, more appealing environment
for the students, teachers and community."
In addition to education institutions, Mobile Modular's clients can
range from general contractors building a restaurant all the way up
to Fortune 500 companies that are opening a new facility, or need a
"Again, they are all looking for an affordable, high-quality space,"
Hawkins notes. "Customer service is important to us, so we maintain
the building over the life of our client's rental. For example, if we get
a call during the summer from a client in Texas saying their air conditioning went out, they expect us to be there pretty quickly. We're
able to do that because of our infrastructure and the skilled service
employees we have on our team. Our goal is to deliver an exceptional service experience to every customer every time.
"Even though we believe we have a differentiated solution,
many people view the modular building product as a commodity,"
he continues. "It all comes down to the service we provide at every
step in the process so that the customer's project is successful, and
we have had a reputation for a long time now in the industry for
doing that extremely well."
'It takes a lot of skilled
folks to make that
happen quickly and
the clock starts ticking until they have to return to school in the fall.
Now we have this two- to three-month time frame where we have to
do a significant amount of work in terms of site work, portable classroom delivery and installation - amongst other things - in a short
amount of time. So though it's very difficult, it's a part of our business
that we excel in with the great help of our subcontractors."
Sometimes the company might have more than 10 public school
projects at the same time, calling for even greater collaboration
and cooperation with its subcontractors. "We have people in
place to help support with completing all projects diligently and
efficiently, such as partners we can depend on to deliver and install
the building," Hawkins says. "They are an extension of us so it is
critical that they deliver that same great experience to our customers. It takes a lot of really skilled folks to make all of that happen
quickly and correctly."
Communication also plays a critical role in ensuring the success-
One of the things that make the education market challenging is
that customers typically need all of their work done in a compressed
time frame. However, with the help of its partners, Mobile Modular
completes projects on time and on budget, according to Hawkins.
"If they want to repair or refurbish an existing facility, the work
can't start until the students are out of school, which is late May or
early June," Hawkins explains. "So as soon as those students are out,
Mobile Modular takes pride
in completing its projects on
time and on budget.
JUNE 2017 CONSTRUCTION-TODAY.COM