Construction Today - June 2017 - 22
COVER STORY: THE SWEET CONSTRUCTION GROUP
'We felt the need to shift focus. That's
when we started focusing on fit-outs.'
major general contractors, to head up the office in 2004. "A lot of our
work was focused on retail," recalls Snyder, who is a vice president
at Sweet. "As New Jersey was growing, we found ourselves doing
a lot of retail work such as building for Banana Republic, Disney,
AutoZone and TD Bank."
Although the retail work was steady and consistent, the company
was forced to adjust when the recession hit in 2007. "Retail really
suffered," Snyder recalls. "As a company, we felt the need to shift our
focus. That's when we started focusing on corporate fit-outs."
Snyder started developing relationships with real estate brokers
and building management companies, and Sweet began building
corporate facilities for high-profile clients. The timing was excellent
- many companies had begun to call New Jersey home because rent
and real estate were much less expensive than in New York City.
One of Sweet's major projects in New Jersey was Morris Corporate
Center in Parsippany, N.J. The center actually consists of four buildings that are connected by a huge atrium. Sweet was awarded the
contract to renovate the atrium as well as redo the walls and ceilings
in the center in 2013.
Other major New Jersey projects have included work for Reckitt
Benckiser on the corporate office of French's Mustard in Chester, and
on branches of Santander Bank, which led to repeat business when
the company changed its logos and name from Sovereign Bank.
Sweet's other high-profile work includes upgrades to New York Life's
In recent years, New Jersey has announced significant tax credits
to lure companies to leave their New York headquarters and make
New Jersey their permanent home. RVM Enterprises was one such
company, and Sweet Construction worked on its offices at Newport
Tower in Jersey City.
Another company that is moving to New Jersey is the jewelry
converted this seven-story
landmark building into 16 firstclass condominiums.
CONSTRUCTION-TODAY.COM JUNE 2017