Construction Today - January 2017 - 65
commercial, student housing, multifamily residential and hospitality markets.
"I think the biggest difference between Shell McElroy and our
competitors is the fact that our leadership and senior management
has the large project capabilities within a small company atmosphere," Shell says. "Billy and I are intimately involved in every
aspect of our projects."
Many of the projects the company works on are owned or managed by developers with whom its principals have long-established
relationships. "Our marketing plan was to pursue old relationships
and introduce ourselves as Shell McElroy to old friends," Shell says.
"[McElroy] has been around for 30 years, and I've been in the business for more than 20 years. We are not new names in the marketplace, just a new company."
The company takes a similar approach to hiring subcontractors
and vendors. "Many of our subcontractors, vendors and downstream
customers are people we're worked with for 20 to 30 years," he adds.
"We've had tremendous support from our subcontractors in particular, which speaks to the relationships we've established and how
we've worked with them in the past."
Surrounded by History
Shell McElroy's past relationships with clients and subcontractors
led the company to two of its largest recent projects.
The company in July completed 200 Edgewood, a $25 million
private student-housing complex on the Georgia State University
campus in downtown Atlanta. Shell and McElroy had previously
worked with the project's owners as well as with Caliber Living,
the property management firm representing the ownership group.
Construction on the project began in May 2015. The project was the
first contract awarded to Shell McElroy, Shell notes.
The seven-story, 204,115-square-foot building includes a two-level concrete parking structure that also serves as the building's
podium. The top five levels, which house 144 one- and two-bedroom apartments, are built utilizing a heavy-gauge steel frame. The
building's exterior features a combination of brick and stucco, with
curtainwall and glazing used on portions of the structure.
The first floor of the building will include retail space. Building
amenities include a clubhouse and fitness center. The complex is
also located near a stop along the newly constructed Atlanta Streetcar line.
Located within the city's Martin Luther King Jr. National Historic
Site, 200 Edgewood features portions of a former Haverty's Furniture
location. Portions of other historic buildings, including the former
Butler Street YMCA, are located on the same block.
14-story building, which will be occupied by industrial distributor
HD Supply. The $41 million building - which is projected to be LEED
certified - will be completed at the end of 2017.
With these and other projects already under its belt, Shell McElroy
hopes to expand its services beyond its home market within the next
few years. "When we started, we said we wanted to establish ourselves in Atlanta first before expanding our geographic region," Shell
says. "Now, we're pursuing opportunities in bordering states."
established itself in At» Having
lanta, Shell McElroy is looking
into opportunities in the region.
The company's connections with Greenstone Properties, a developer
whose principals Shell and McElroy had worked with on previous
projects, led it to work on a large office project in Atlanta's Cumberland area.
Work commenced in May on Encore Center, a 526,236-squarefoot office project. Shell McElroy is building the core and shell of the
JANUARY 2017 CONSTRUCTION-TODAY.COM