Construction Today - September 2016 - 110

Residential | PLATINUM EXTERIORS INC.

An Outside Niche

PLATINUM EXTERIORS REHABS OR BUILDS HIGH-QUALITY WATERPROOF EXTERIORS. BY RUSS GAGER

Platinum Exteriors Inc.
www.platinumexteriorsnw.com
* Projected 2016 evenue: $20 million
* Headquarters: Jefferson, Ore.
* Employees/Subcontractors: 150
* Specia y: Exterior envelope ehabilitation, construction and correction

"We do every ing except brick
and tone veneer."
- Keeton Epps, owner

70 percent of Platinum
» About
Exteriors' business is with
repeat customers.

A

lthough general contractors and
building owners do not expect
the exteriors installed by Platinum Exteriors to be literally
platinum, they find the company's waterproofing capabilities and the appearance
and quality of its jobs to be as good as gold.
General/Regional Manager Ryan Green
estimates that approximately 70 percent of
Platinum Exteriors' business is with repeat
customers. "Our company is about building relationships, not just doing a single
project," he says.
Owner Keeton Epps agrees. "Our main
focus as a company is to take care of our
customers," Epps points out. "So once somebody works with us, they continue to work
with us. Then we get to the point where
with big builders, it's more negotiated work
than it is bid work, because we created a

110

CONSTRUCTION-TODAY.COM SEPTEMBER 2016

relationship with them. They don't want to
use anybody else because of our professional quality and speed. We hit their time
frames so we never delay them."
Platinum Exteriors works as a subcontractor on new construction or rehab work
or as a general contractor mostly in Oregon
and Washington. The company specializes
in rehabbing or installing new exteriors on
mid-rise buildings, many of them with four
or seven stories of wood frame construction
above two stories of concrete construction.
Epps estimates that approximately 40 percent of the company's work is four to seven
stories of downtown residential above a
single story of retail space.
The moist and rainy climate in the Pacific
Northwest and shoddy construction results
in the deterioration of the exteriors of many
residential apartment and condominium

buildings. Epps estimates that approximately half of the company's work is litigated
work in which Platinum Exteriors is hired
to repair an inferior exterior system.
Epps says that waterproofing technology
has advanced substantially in the last 10
years. Platinum Exteriors restores deteriorated exteriors or even exceeds their
original design by installing the latest
waterproofing technology. The company
provides its own equipment on multifamily
and commercial projects including pump
jacks, boom lifts, aerial work platform lifts,
extension ladders and poles.
Platinum Exteriors says it can install
many manufacturers' complete waterproofing systems. "They're all designed to do the
same thing - keep moisture out and let the
building breathe," Epps says. "Each system
has different materials and perm ratings,
and they perform differently. You can see
the difference in the way we install these
different materials."
Platinum Exteriors has been awarded
EPA certification and accredited renovator
status. The company says its employees
have spent years training, educating and
taking many development courses and
certifications on waterproofing, integration of flashing and the proper building
methods that protect exterior envelope
cladding. Platinum Exteriors offers
LEED-certified materials specifically for-


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Table of Contents for the Digital Edition of Construction Today - September 2016

Contents
Construction Today - September 2016 - Cover1
Construction Today - September 2016 - Cover2
Construction Today - September 2016 - 1
Construction Today - September 2016 - Contents
Construction Today - September 2016 - 3
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Construction Today - September 2016 - Cover3
Construction Today - September 2016 - Cover4
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