Construction Today - July 2016 - 158

Residential | EPCON COMMUNITIES FRANCHISING, INC.

Today, as Epcon celebrates its 30th anniversary, the company
builds in 18 states and continues to see demand for senior living
projects. "There's a huge need for 55-plus housing everywhere in the
country, now with the baby boomer silver tsunami coming through
the American demographics," he says.
Epcon expects to close more than 1,400 homes this year, Rini adds.
Builder magazine also recently named it the 40th largest homebuilder in the United States. "That's a significant achievement for any
builder," he says.
But what has made it more satisfying is that Epcon has reached
that milestone while specializing in two-bedroom ranch condominiums and freestanding homes, Rini says. "It's amazing and commendable that we are as large and as successful as we are," he states.

Delivering a Lifestyle
Epcon's potential customer base grows on a daily basis, Rini says.
"Every day in the United States, 10,000 people turn 65," he says,
noting that these consumers are looking for new homes where they
can age in place and enjoy life to the fullest.
"There's a lot of pent-up demand within our typical buyer segment," he says. "For everyone living in an Epcon community, the
main thing we offer is lifestyle."
Epcon helps deliver that lifestyle by providing landscaping, snow
removal and lawn care services, Rini says. "One of our mottos is 'no
steps and no mower,'" he says.

"The 55-plus and the 65-plus people have reached the point in
their lives where they're ready to lock their homes and leave," he
says. "They don't want to come home and have a bunch of chores to
do. They're most interested in going out with their friends, traveling
or entertaining in their new home."

On the Cutting-Edge
Rini joined Epcon in 2007 and credits its success to its product design. "Epcon has always remained on the cutting-edge of residential
design," he says.
"That is easily recognized in the consumer market," he continues.
"It's also very readily recognized by our Franchise Builders who
appreciate and want to take advantage of our good designs."
He also praises Epcon's operating systems, which have been well
honed for a franchise to easily adopt. "They can very quickly get into
the 55-plus market with proven home designs."
Epcon provides prototype plans that make it easy for Franchise
Builders to adapt to local codes. "We also provide contracts and
scopes of work for the trade partners to use," he says, noting that the
company also provides marketing resources.
However, "There are different market nuances regionally everywhere," he notes. "We recognize that marketing that works in the
Northeast is not necessarily going to work in the Southwest."
This guidance, Rini notes, allows a franchise to come into a market
and start selling homes immediately. "We also provide guidance on
zoning, how to get projects financed, and how to set up a homeowner association and condominium association," he adds.
"There isn't one aspect of the homebuilding business that we
don't have recommended procedures for everyone to follow," Rini
continues. "We freely share our 30 years of collective wisdom as part
of our system."

Gratifying Work
Many of Epcon's Franchise Builders come from very different backgrounds, Rini says. "For example, we have a brand-new franchise in
Iowa that was a custom builder, and others in Wisconsin and Michigan that came from marketing backgrounds," he says.
Epcon also recruited two married couples in western Pennsylvania. "One was a homebuilder; the other started in a bank doing
mortgages and saw the success of Epcon," Rini recalls. "So he left his
job to become one of our homebuilders."
This work is very satisfying to its franchisees, he asserts. "I don't
think there's anyone in the Epcon homebuilding business in the
United States that wouldn't say, 'I'm so proud of the neighborhoods
I've developed,'" he says.
Rini knows this sense of satisfaction first-hand. "I've changed
peoples' lives by giving them a quality, safe and comfortable home
to live in," he says. "It's just a very gratifying industry to be in."

Well Trained
Epcon takes pride in its franchisee training. For example, "We
bring in nationally recognized new homes sales trainers," Rini
says. "Our in-house vice president of marketing and sales also does

158

CONSTRUCTION-TODAY.COM JULY 2016


http://www.CONSTRUCTION-TODAY.COM

Table of Contents for the Digital Edition of Construction Today - July 2016

Contents
Construction Today - July 2016 - Cover1
Construction Today - July 2016 - Cover2
Construction Today - July 2016 - 1
Construction Today - July 2016 - Contents
Construction Today - July 2016 - 3
Construction Today - July 2016 - 4
Construction Today - July 2016 - 5
Construction Today - July 2016 - 6
Construction Today - July 2016 - 7
Construction Today - July 2016 - 8
Construction Today - July 2016 - 9
Construction Today - July 2016 - 10
Construction Today - July 2016 - 11
Construction Today - July 2016 - 12
Construction Today - July 2016 - 13
Construction Today - July 2016 - 14
Construction Today - July 2016 - 15
Construction Today - July 2016 - 16
Construction Today - July 2016 - 17
Construction Today - July 2016 - 18
Construction Today - July 2016 - 19
Construction Today - July 2016 - 20
Construction Today - July 2016 - 21
Construction Today - July 2016 - 22
Construction Today - July 2016 - 23
Construction Today - July 2016 - 24
Construction Today - July 2016 - 25
Construction Today - July 2016 - 26
Construction Today - July 2016 - 27
Construction Today - July 2016 - 28
Construction Today - July 2016 - 29
Construction Today - July 2016 - 30
Construction Today - July 2016 - 31
Construction Today - July 2016 - 32
Construction Today - July 2016 - 33
Construction Today - July 2016 - 34
Construction Today - July 2016 - 35
Construction Today - July 2016 - 36
Construction Today - July 2016 - 37
Construction Today - July 2016 - 38
Construction Today - July 2016 - 39
Construction Today - July 2016 - 40
Construction Today - July 2016 - 41
Construction Today - July 2016 - 42
Construction Today - July 2016 - 43
Construction Today - July 2016 - 44
Construction Today - July 2016 - 45
Construction Today - July 2016 - 46
Construction Today - July 2016 - 47
Construction Today - July 2016 - 48
Construction Today - July 2016 - 49
Construction Today - July 2016 - 50
Construction Today - July 2016 - 51
Construction Today - July 2016 - 52
Construction Today - July 2016 - 53
Construction Today - July 2016 - 54
Construction Today - July 2016 - 55
Construction Today - July 2016 - 56
Construction Today - July 2016 - 57
Construction Today - July 2016 - 58
Construction Today - July 2016 - 59
Construction Today - July 2016 - 60
Construction Today - July 2016 - 61
Construction Today - July 2016 - 62
Construction Today - July 2016 - 63
Construction Today - July 2016 - 64
Construction Today - July 2016 - 65
Construction Today - July 2016 - 66
Construction Today - July 2016 - 67
Construction Today - July 2016 - 68
Construction Today - July 2016 - 69
Construction Today - July 2016 - 70
Construction Today - July 2016 - 71
Construction Today - July 2016 - 72
Construction Today - July 2016 - 73
Construction Today - July 2016 - 74
Construction Today - July 2016 - 75
Construction Today - July 2016 - 76
Construction Today - July 2016 - 77
Construction Today - July 2016 - 78
Construction Today - July 2016 - 79
Construction Today - July 2016 - 80
Construction Today - July 2016 - 81
Construction Today - July 2016 - 82
Construction Today - July 2016 - 83
Construction Today - July 2016 - 84
Construction Today - July 2016 - 85
Construction Today - July 2016 - 86
Construction Today - July 2016 - 87
Construction Today - July 2016 - 88
Construction Today - July 2016 - 89
Construction Today - July 2016 - 90
Construction Today - July 2016 - 91
Construction Today - July 2016 - 92
Construction Today - July 2016 - 93
Construction Today - July 2016 - 94
Construction Today - July 2016 - 95
Construction Today - July 2016 - 96
Construction Today - July 2016 - 97
Construction Today - July 2016 - 98
Construction Today - July 2016 - 99
Construction Today - July 2016 - 100
Construction Today - July 2016 - 101
Construction Today - July 2016 - 102
Construction Today - July 2016 - 103
Construction Today - July 2016 - 104
Construction Today - July 2016 - 105
Construction Today - July 2016 - 106
Construction Today - July 2016 - 107
Construction Today - July 2016 - 108
Construction Today - July 2016 - 109
Construction Today - July 2016 - 110
Construction Today - July 2016 - 111
Construction Today - July 2016 - 112
Construction Today - July 2016 - 113
Construction Today - July 2016 - 114
Construction Today - July 2016 - 115
Construction Today - July 2016 - 116
Construction Today - July 2016 - 117
Construction Today - July 2016 - 118
Construction Today - July 2016 - 119
Construction Today - July 2016 - 120
Construction Today - July 2016 - 121
Construction Today - July 2016 - 122
Construction Today - July 2016 - 123
Construction Today - July 2016 - 124
Construction Today - July 2016 - 125
Construction Today - July 2016 - 126
Construction Today - July 2016 - 127
Construction Today - July 2016 - 128
Construction Today - July 2016 - 129
Construction Today - July 2016 - 130
Construction Today - July 2016 - 131
Construction Today - July 2016 - 132
Construction Today - July 2016 - 133
Construction Today - July 2016 - 134
Construction Today - July 2016 - 135
Construction Today - July 2016 - 136
Construction Today - July 2016 - 137
Construction Today - July 2016 - 138
Construction Today - July 2016 - 139
Construction Today - July 2016 - 140
Construction Today - July 2016 - 141
Construction Today - July 2016 - 142
Construction Today - July 2016 - 143
Construction Today - July 2016 - 144
Construction Today - July 2016 - 145
Construction Today - July 2016 - 146
Construction Today - July 2016 - 147
Construction Today - July 2016 - 148
Construction Today - July 2016 - 149
Construction Today - July 2016 - 150
Construction Today - July 2016 - 151
Construction Today - July 2016 - 152
Construction Today - July 2016 - 153
Construction Today - July 2016 - 154
Construction Today - July 2016 - 155
Construction Today - July 2016 - 156
Construction Today - July 2016 - 157
Construction Today - July 2016 - 158
Construction Today - July 2016 - 159
Construction Today - July 2016 - 160
Construction Today - July 2016 - 161
Construction Today - July 2016 - 162
Construction Today - July 2016 - 163
Construction Today - July 2016 - 164
Construction Today - July 2016 - 165
Construction Today - July 2016 - 166
Construction Today - July 2016 - 167
Construction Today - July 2016 - 168
Construction Today - July 2016 - 169
Construction Today - July 2016 - 170
Construction Today - July 2016 - 171
Construction Today - July 2016 - 172
Construction Today - July 2016 - 173
Construction Today - July 2016 - 174
Construction Today - July 2016 - 175
Construction Today - July 2016 - 176
Construction Today - July 2016 - Cover3
Construction Today - July 2016 - Cover4
http://digital.construction-today.com/nxtbooks/knighthouse/ct_vol17issue6a
http://digital.construction-today.com/nxtbooks/knighthouse/ct_vol17issue5
http://digital.construction-today.com/nxtbooks/knighthouse/ct_vol17issue5b
http://digital.construction-today.com/nxtbooks/knighthouse/ct_vol17issue5a
http://digital.construction-today.com/nxtbooks/knighthouse/ct_vol17issue4
http://digital.construction-today.com/nxtbooks/knighthouse/ct_vol17issue4a
http://digital.construction-today.com/nxtbooks/knighthouse/ct_vol17issue3
http://digital.construction-today.com/nxtbooks/knighthouse/ct_vol17issue3a
http://digital.construction-today.com/nxtbooks/knighthouse/ct_vol17issue2
http://digital.construction-today.com/nxtbooks/knighthouse/ct_vol17issue2a
http://digital.construction-today.com/nxtbooks/knighthouse/ct_vol17issue1
http://digital.construction-today.com/nxtbooks/knighthouse/ct_vol17issue1a
http://digital.construction-today.com/nxtbooks/knighthouse/ct_vol16issue6
http://digital.construction-today.com/nxtbooks/knighthouse/ct_vol16issue5
http://digital.construction-today.com/nxtbooks/knighthouse/ct_vol16issue4
http://digital.construction-today.com/nxtbooks/knighthouse/ct_vol16issue3
http://digital.construction-today.com/nxtbooks/knighthouse/ct_vol16issue2
http://digital.construction-today.com/nxtbooks/knighthouse/ct_vol16issue1
http://digital.construction-today.com/nxtbooks/knighthouse/ct_201712
http://digital.construction-today.com/nxtbooks/knighthouse/ct_201711
http://digital.construction-today.com/nxtbooks/knighthouse/ct_20170910
http://digital.construction-today.com/nxtbooks/knighthouse/ct_20170708
http://digital.construction-today.com/nxtbooks/knighthouse/ct_201706
http://digital.construction-today.com/nxtbooks/knighthouse/ct_201705
http://digital.construction-today.com/nxtbooks/knighthouse/ct_20170304
http://digital.construction-today.com/nxtbooks/knighthouse/ct_201702
http://digital.construction-today.com/nxtbooks/knighthouse/ct_201701
http://digital.construction-today.com/nxtbooks/knighthouse/ct_20161112
http://digital.construction-today.com/nxtbooks/knighthouse/ct_201610vol2
http://digital.construction-today.com/nxtbooks/knighthouse/ct_201610
http://digital.construction-today.com/nxtbooks/knighthouse/ct_201609
http://digital.construction-today.com/nxtbooks/knighthouse/ct_201608
http://digital.construction-today.com/nxtbooks/knighthouse/ct_201607
http://digital.construction-today.com/nxtbooks/knighthouse/ct_201606
http://digital.construction-today.com/nxtbooks/knighthouse/ct_201605
http://digital.construction-today.com/nxtbooks/phoenix/ct_201604
http://digital.construction-today.com/nxtbooks/phoenix/ct_20160304
http://digital.construction-today.com/nxtbooks/phoenix/ct_20160102
http://digital.construction-today.com/nxtbooks/phoenix/ct_20151112
http://digital.construction-today.com/nxtbooks/phoenix/ct_20150910
http://digital.construction-today.com/nxtbooks/phoenix/ct_20150708
http://digital.construction-today.com/nxtbooks/phoenix/ct_20150506
http://digital.construction-today.com/nxtbooks/phoenix/ct_20150304
http://digital.construction-today.com/nxtbooks/phoenix/ct_20150102
http://digital.construction-today.com/nxtbooks/phoenix/ct_20141112
http://digital.construction-today.com/nxtbooks/phoenix/ct_20140910
http://digital.construction-today.com/nxtbooks/phoenix/ct_20140708
http://digital.construction-today.com/nxtbooks/phoenix/ct_20140506
http://digital.construction-today.com/nxtbooks/phoenix/ct_20140304
http://digital.construction-today.com/nxtbooks/phoenix/ct_20140102
http://digital.construction-today.com/nxtbooks/phoenix/ct_20131112
http://digital.construction-today.com/nxtbooks/phoenix/ct_20130910
http://digital.construction-today.com/nxtbooks/phoenix/ct_20130708
http://digital.construction-today.com/nxtbooks/phoenix/ct_20130506
http://digital.construction-today.com/nxtbooks/phoenix/ct_20130304
http://digital.construction-today.com/nxtbooks/phoenix/ct_20130102
http://digital.construction-today.com/nxtbooks/phoenix/ct_20121112
http://digital.construction-today.com/nxtbooks/phoenix/ct_20120910
http://digital.construction-today.com/nxtbooks/phoenix/ct_201208
http://digital.construction-today.com/nxtbooks/phoenix/ct_201207
http://digital.construction-today.com/nxtbooks/phoenix/ct_201206
http://digital.construction-today.com/nxtbooks/phoenix/ct_201205
http://digital.construction-today.com/nxtbooks/phoenix/ct_201204
http://digital.construction-today.com/nxtbooks/phoenix/ct_201203
http://digital.construction-today.com/nxtbooks/phoenix/ct_201202
http://digital.construction-today.com/nxtbooks/phoenix/ct_201201
http://digital.construction-today.com/nxtbooks/phoenix/ct_201112
http://digital.construction-today.com/nxtbooks/phoenix/ct_20111011
http://digital.construction-today.com/nxtbooks/phoenix/ct_201109
http://digital.construction-today.com/nxtbooks/phoenix/ct_201108
http://digital.construction-today.com/nxtbooks/businessmedia/ct_201107
http://digital.construction-today.com/nxtbooks/businessmedia/ct_201106
http://digital.construction-today.com/nxtbooks/businessmedia/ct_201105
http://digital.construction-today.com/nxtbooks/businessmedia/ct_201104
http://digital.construction-today.com/nxtbooks/businessmedia/ct_201103
http://digital.construction-today.com/nxtbooks/businessmedia/ct_201102
http://digital.construction-today.com/nxtbooks/businessmedia/ct_201101
http://digital.construction-today.com/nxtbooks/businessmedia/ct_201012
http://digital.construction-today.com/nxtbooks/businessmedia/ct_201011
http://digital.construction-today.com/nxtbooks/businessmedia/ct_201010
http://digital.construction-today.com/nxtbooks/businessmedia/ct_201009
http://digital.construction-today.com/nxtbooks/businessmedia/ct_201008
http://digital.construction-today.com/nxtbooks/businessmedia/ct_201007
http://digital.construction-today.com/nxtbooks/businessmedia/ct_201006
http://digital.construction-today.com/nxtbooks/businessmedia/ct_201005
http://digital.construction-today.com/nxtbooks/businessmedia/ct_201004
http://digital.construction-today.com/nxtbooks/businessmedia/ct_201003
http://digital.construction-today.com/nxtbooks/businessmedia/ct_201002
http://digital.construction-today.com/nxtbooks/businessmedia/ct_201001
http://digital.construction-today.com/nxtbooks/schofield/ct_200912
http://digital.construction-today.com/nxtbooks/schofield/ct_200911
http://digital.construction-today.com/nxtbooks/schofield/ct_200910
http://www.nxtbook.com/nxtbooks/schofield/ct_200909
http://www.nxtbookMEDIA.com