Construction Today - July 2016 - 147

US Cabinet Depot
www.uscabinetdepot.com
* Annual evenue: $45 million
* Headquarters: A anta
* Employees: 45
* Specia y: Cabinets

"We have focused on having
a deep inventory ince e
beginning."
- Steven Xu, founder, co-owner and CEO

tablished group of independent reps, while
putting some resources into direct mail and
industry publications to help with exposure.
"The cabinet business is different, as
it can be hard for dealers to find stable
suppliers with strong inventory, good sales
and marketing teams, and good service," Xu
says. "As long as we do a good job and put
all of those things together, we can increase
sales and build our ties with the dealers and
reps. Many of our reps have exclusivity in
their areas, and we are looking for more to
cover other territories."
"Building relationships and getting to
know people is important," Drum adds.
"That has allowed us to work with several different independent reps that cover
different parts of the country. They help us
to build the number of dealers we have. We

currently have a large number of dealers
nationwide and are adding more every day."
For manufacturing, US Cabinet Depot
works with high-quality manufacturers in
China as well as well-known suppliers in the
United States. The company has built robust
quality control processes to oversee orders.
"We have a good quality control team
with a lot of experience, and that is important to make sure production will be up
to a high standard," Xu says. "We listen to
customer feedback and recommendations
about styles and trends, and we do market
research to make sure we bring in the right
lines and have good offerings."
US Cabinet Depot also attends the annual
Kitchen & Bath Industry Show to get insight
into hot trends and manufacturers' directions. The company aims to understand the
demands of the end consumers to stay on
top of the major trends.
"As an inventory-based company, we
have to make sure we focus on higher moving products and not momentary niches,"
Drum says. "We don't want to get stuck with
inventory no one wants."

Continuing Growth
Looking ahead, US Cabinet Depot plans
to keep technology as one of its highest
priorities. The company set up its own IT
operation to handle its technology needs,
and it is always working on improving its

online experience and trying to make it
more convenient.
"We have a very young team of people
who understand new technology and how
to use it creatively," Xu says.
The company is also looking to expand
and bring on more warehouses. With Atlanta and Reno both operating well, adding
more warehouses will improve its network
for distribution nationwide.

'Building
relationships
and getting
to know
people is
important.'
"No one in the U.S. has a distribution network that covers all areas," Xu says. "Doing
that first will help us to cover customers
everywhere and service big companies
that need national distribution. The Reno
facility came on line in February, and we
saw the importance of finding good people
to getting that off the ground."
US Cabinet Depot is also working on
bringing in new cabinet lines with contemporary and traditional frames. It says it will
be the first company to offer both options
and have deep inventory in each area. As
every container comes in, ensuring quality
and consistency will be important. The
company's sales and marketing teams must
continue to excel at servicing customers,
and the company knows it must continue to
add good reps and new people to its inside
sales team.
"All of this together will allow us to
achieve our goals," Xu says. "This company
is an example of how foreign cooperation
with the U.S. can succeed and create a
successful company. This is meaningful as it
provides opportunities for global economic
growth and provides an example for how
foreign cooperation can aid in building
prosperous companies locally."

147

JULY 2016 CONSTRUCTION-TODAY.COM


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Table of Contents for the Digital Edition of Construction Today - July 2016

Contents
Construction Today - July 2016 - Cover1
Construction Today - July 2016 - Cover2
Construction Today - July 2016 - 1
Construction Today - July 2016 - Contents
Construction Today - July 2016 - 3
Construction Today - July 2016 - 4
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