Construction Today - February 2011 - (Page 78)

Commercial by Patrick Slevin Keeping NIMBY away Every day across America, vocal minorities are defeating big box retailers, shopping centers, affordable housing, alternative energy, railroads, hotels, office buildings, grocery stores, waste management, pharmacies, churches, medical facilities and mining. T hese local battles play out when a vocal minority rallies to protect the status quo by screaming “Not In My Backyard,” also known as NIMBY. The intensity and frequency of conflicts over real estate development have become so pronounced that America has gone from a NIMBY nation to a “Build Absolutely Nothing Anywhere Near Anyone,” or BANANA, republic. Granted, NIMBY opposition to real estate development doesn’t happen 100 percent of the time, but when the NIMBY genie escapes the bottle, it has a 100 percent impact on a corporation’s bottom line. This quickly adds up to significant financial and economic consequences costing real estate interests billions of dollars in lost investment capital, revenue, shareholder values and market share every year. EMOTIONS TRUMP LOGIC In my estimation, more than 50 percent of NIMBY conflicts begin on the corporate side of the equation. Inadequate business models often ignore, overlook and underestimate the community at-large. This assertion is based on my 15 years of studying thousands of NIMBY conflicts, assessing hundreds of projects, political experience as a former mayor and counselor to corporate clients. Ask yourself the question, “How does a homemaker with no budget, PATRICK SLEVIN is a senior partner at Hill & Knowlton, an international communications consultancy firm with 83 offices in 44 nations. Slevin consults real estate corporate clients across the United States. He can be reached at 850- 2224100 or 78 CONSTRUCTION-TODAY.COM FEBRUARY 2011 http://www.CONSTRUCTION-TODAY.COM

Table of Contents for the Digital Edition of Construction Today - February 2011

Construction Today - February 2011
Out of the Blues
Best Practices
Exploring BIM
Construction Law
Wall Works USA Inc.
Epoch Properties
Pacific Pile & Marine
Dufferin Construction – Highways 403 and 401 Projects
Natt McDougall Co.
Abhe & Svoboda Inc.
Malcolm Drilling
McKinney Drilling Co.
ODOT/Miller Cable Co. – Northeast Ohio ITS Project
Barnard Construction – Snoqualmie Falls Hydroelectric Redevelopment Project
C.A. Barrs Contractor Inc.
Charles Blalock and Sons Inc.
Parsons Brinkerhoff, Hatch Mott MacDonald, Skanska USA, Dragados USA and Tutor Perini – Alaskan Way Viaduct Replacement
William Charles Construction – I-39 Repaving
Wadman Corp.
CB Richard Ellis Canada
The Cadillac Fairview Corp. Ltd./PCL Constructors Canada Inc.
Fargo Pacific Inc.
Critchfield Pacific Inc.
Harold O’Shea Builders
Culpepper Construction Co. Inc.
Golden State Framers
HRH Construction
Hudspeth & Associates Inc.
Hyder Construction
IMC Construction Inc.
Jones Lang LaSalle – Empire State Building Renovation and Retrofit
Econo-Malls Management Corp.
Ruscio Studio
Turner Construction San Diego – New Central Library
Trotter & Morton – University of Calgary
Collavino Construction Co. Inc. – One World Trade Center
Danis Building Construction Company – The Indu and Raj Soin Medical Center
F.J. Sciame Construction Co. – Abraham Joshua Heschel School
Eckman Construction – Pinkerton Academy Freshman Building
The Hagerman Group – Parkview Whitley Hospital
Scheck Industries
Whaler Industrial Contracting Inc.
Last Look

Construction Today - February 2011