Construction Today - January 2010 - (Page 128)
Residential | PORTSIDE BUILDERS INC. Remodeling Saves W hen construction of new homes in the Fox River Valley of northeastern Wisconsin and residences in popular vacation peninsula Door County slowed, PortSide Builders Inc. turned to its remodeling business. “People are finding it’s hard to sell their existing homes, but they still want them updated, so basically, they end up taking some equity they have in the home and putting it into remodeling and updating,” relates president Paul Shefchik. “That’s helped us in the slowdown over the last year and a half. “Getting your home updated and giving it a fresh new look invites you into the home,” he asserts, praising the favorable first impression lighter colors make instead of darker ones. “Those are the type of things that make a difference as far as getting some payback for when you think about selling your home.” Among popular remodeling projects are master baths with new tile and walk-in showers, updated kitchens with granite countertops and stainless steel appliances, along with new flooring, roofs, siding and windows. “Basically, just take the whole appearance of the home inside and out and update it to look more like a new home by putting in things you would see more typically in the new places these days,” Shefchik recommends. Word-of-mouth referrals help keep the company’s percentage of repeat customers ranging from 60 to 75 percent. “We have our construction job signs up all over the place,” Shefchik points out. “People repeatedly see our signs and tend to call a company because it shows you’re successful and doing well.” EMPHASIZING REMODELING OVER NEW CONSTRUCTION IS HELPING PORTSIDE BUILDERS. BY RUSS GAGER PortSide Builders has changed gears in response to the economy. « Still Some New Construction Approximately 90 to 95 percent of PortSide’s business is residential, Shefchik estimates. That figure includes remodeling and construction of new homes, from single-family to multi-unit condominium homes. “These are vacation homes which people utilize at their convenience throughout the year,” he explains. “Two of our most recent projects are the Orchards of Egg Harbor and the Legends of Egg Harbor. “Homes we’ve constructed already this year range anywhere from $150,000 to $800,000, so we’re not really targeted in one certain price range,” Shefchik points out. “Our largest home was $1.2 million in the Fox Valley-Appleton area. We are a custom home designer and builder and therefore specialize in all sizes of homes.” PortSide constructs homes that range from 1,200 to 6,000 square feet. Door County has been a good market for vacation homes, but with the shifting economy, that has changed. “This last year, it’s been shifting more toward the primary resident, and in the Fox Valley, it’s definitely the pri- PortSide Builders Inc. www.portsidebuilders.com • Projected 2009 revenues: $15 million • Headquarters: Sturgeon Bay, Wis. • Employees: 60 • Services: Residential contractor “People are finding it’s hard to sell their existing homes, but they still want them updated.” –Paul Shefchik, president CONSTRUCTION-TODAY.COM JANUARY 2010
Table of Contents for the Digital Edition of Construction Today - January 2010
Construction Today - January 2010
Metrus Construction Limited: Le Parc Tower II
CJ Pink Ltd.
Costello Dismantling Co. Inc.
Allied Building Products Corp.
IDEURBAN: The St. Regis Mexico City
Jersen Construction Group
Killian Construction Co.: The Westin Hotel
Legacy Partners Residential: Riverpark
Strathcona Mechanical Ltd.
Tilton Pacific Construction Inc.
On the Cover
Product Showcase: Software and New Technology
Nicholson Construction Co.
Gilchrist Construction Co.
Turner Construction Co.: MIC Rental Car Center
Union Concrete Construction: Outer Harbor Parkway Project
D’Onofrio General Contractors Corp.
Worldwide Rental Services
AmQuip Crane Corp.
EIC Associates Inc.
Intercounty Paving Associates LLC: N.Y. Route 112
Matrix Design Group
Nicholson Construction Co.: Canton Dam
Wilson & Company Inc. Engineers and Architects: Rail Division
Group Lepine Ltd.
Laurysen Kitchens Ltd.
Aspen Ridge Homes: Vu Living
Walsh Construction: Sherman Replacement Hospital
PortSide Builders Inc.
Summit Builders Construction Co.: Classic Residence at Silverstone
Keystone Construction Corp.: Carmel Arts District Lofts
HDR Architecture Inc.
Brasfield & Gorrie LLC
Dimeo Construction Co.
EllisDon: North Park Quad Pad Arena
CANA Construction: TELUS World of Science
Cornerstone General Contractors Inc.
Harvey-Cleary Builders: City of Austin Public Safety Training Facility
Hensel Phelps Construction Co.: Granada Hills High School
Pirtle Construction Co.: City of Miami College
Sundt: East Contra Costa
Taylor & Parrish Inc.: Carole Weinstein International Center
Turner Construction Co.: Nationwide Children's Hospital
Turner Construction Co.: Duval Unified County Courthouse Facility
Weddle Brothers Construction Co. Inc.
AP Construction Inc.: Kensington Creative and Performing Arts High School
The Boldt Co.: Luther Midelfort Hospital Expansion
Choate Construction: NGCSU Projects
Donley’s LLC: Bavaro Hall at the University of Virginia
EllisDon: Woodstock General Hospital
McCarty Corp.: Maneuver Center of Excellence Headquarters
Munlake Contractors Inc.
Murray Company: Kiowa Country Memorial Hospital
River City Construction LLC
Skyline Roofing Ltd.
SpawGlass: Austin Community College Round Rock Campus
W.E. O’Neil Construction: Downtown Women's Center Project
CANA Construction: SMART Technologies
Ecco III Enterprises Inc.
G.W. Peoples Contracting Co.
ARCO/Murray National Construction Co. Inc.
Baker Electric Inc.
Chester Bross Construction Co.
Titan Wrecking & Environmental LLC
Last Look: Urban Landmarks
Construction Today - January 2010